On April 30, Coca-Cola announced that it chose BTS as its models for a new advertising campaign for the 2018 Russia World Cup which will start in June.
BTS gained worldwide recognition after winning the Top Social Artist award at the 2017 Billboard Music Awards. This year, the group is nominated for the same category again and announced that they’ll be performing their new single for the first time at the 2018 Billboard Music Awards.
Their previous album “Love Yourself: Her” charted No. 7 on the Billboard 200 chart which set a new record for K-pop artists. BTS will release their third full album “Love Yourself: Tear” on May 18 and embark on a world tour in 12 cities across North America, Asia, and Europe.