K-pop group BTS can add another accolade to their list of successes: winner of the 2018 TIME 100 reader poll. The seven-person group of multitalented South Korean artists has been tapping a vein of global popularity since 2013. The group has topped Billboard‘s Social charts for almost all of 2017 and 2018 (so far), won the Top Social Artist title at last year’s Billboard Music Awards, earned a spot on TIME’s list of the Most Influential People on the Internet in 2017 and regularly spark social media trends, thanks to their 14-million-strong “Army” of fans.
BTS, which consists of singers RM, Jin, Suga, j-hope, Jimin, V and Jungkook, is just one of a number of K-pop groups with massive fanbases. But in particular they have proven themselves capable of transcending the Asian market with their hip-hop-meets-pop songs, sharp choreography and high-concept music videos. Their next full-length album, Love Yourself: Tear, is due out on May 18.
SEOUL, April 3 (Yonhap) — LG Electronics Inc. said Tuesday it clinched a contract with South Korea’s popular K-pop band BTS to promote its smartphones in the global market.
Under the agreement, BTS will promote LG Electronics’ smartphones, including a new flagship model expected to be unveiled in June, through advertisements and various other platforms, including social media.
The company said it hopes that BTS, which boasts popularity not only in South Korea, but in the United States, Europe and South America as well, will help beef up its brand image in the global market.
BTS became the first K-pop group to win the “Top Social Artist” honor from the Billboard Music Awards last year and broke new ground by performing at the American Music Awards.
LG Electronics said it chose BTS as the new models as the group’s talent and attitude toward fans fall in line with its business strategy.
Each year, the magazine creates a list of 100 people in a wide variety of fields who are considered to be some of the world’s most significant people. The ultimate list is decided by TIME’s editors, but readers’ opinions are first sought through a poll.
The readers’ poll for this year has begun, and BTS is featured on the list of nominees! Continue reading “[News] BTS Nominated For TIME Magazine’s “100 Most Influential People Of 2018” List ”
In 2017, if you asked most Americans to name just one Korean performing artist, odds are high the answer would have been a resounding “BTS.” Known as “Bangtan Sonyeondan” in their home of South Korea, this seven-member boy band has grown from a local pop sensation to a global phenomenon that’s made “K-pop” a household word in households that have probably never even looked at South Korea on a map.
How did they do the impossible, and crack the elusive and highly-competitive American market? Not just crack it; smashed it to the tune (no pun intended) of 1.6 million song downloads, over a billion online streams, and a veritable army — literally “ARMY” as their fanbase is known — of screaming admirers at each and every appearance on their recent U.S. circuit.
No matter that those fans, for the most part, don’t actually understand the Korean lyrics of major hits like “DNA” and “Mic Drop.” That hasn’t stopped BTS devotees from singing along in phonetic approximation, screaming the band members’ names in unison with their patented “fan chants,” and, perhaps most crucially, from buying their record. The group’s latest album, 2017’s Love Yourself: Her, sold nearly 1.5 million physical copies, according to South Korea’s Gaon chart.