[News] BTS Lands Spot In Top 50 Of Forbes’s 2020 List Of The World’s Highest-Paid Celebrities [200604]

According to Forbes, BTS is one of the Top 50 highest-paid celebs in the world!

On June 4, Forbes released its Celebrity 100 list for 2020, which ranks the world’s highest-paid celebrities and includes Kylie Jenner at No. 1.

BTS takes No. 47 on the list with an estimated $50 million pretax income. Forbes writes, “The K-pop supergroup grossed $170 million on the road in 2019, more than any American band except Metallica.”

Continue reading “[News] BTS Lands Spot In Top 50 Of Forbes’s 2020 List Of The World’s Highest-Paid Celebrities [200604]”

[News] ‘Learn Korean With BTS’ Aims To Break Down Language Barrier & Further Connect Global Fans | Forbes [200323]

BTS is looking to forge an ever closer connection with their global fans and the launch of a new initiative will help them connect through one of the most difficult ways TK.

On March 22 local time, BTS’ Korean home label of Big Hit Entertainment announced the launch of ‘Learn Korean With BTS,’ a new video-focused content initiate to help fans pick up and learn the Korean language.

According to a press release, the intiative is aimed to “make it easy and fun for global fans who have difficulty enjoying BTS’ music and contents due to the language barrier.” Big Hit says that previous BTS video series that have been shared on platforms like YouTube and VLive—including the ‘Run BTS!’ ‘Bangtan Bomb’ and ‘BTS Episode’ series—will be reassembled with a focus on the Korean expressions frequently used by RM, Jin, J-Hope, Suga, Jimin, V and Jungkook. Each video will be about three minutes and feature simple Korean grammar and expressions.

Professors and researchers at institutions like Hankuk University of Foreign Studies and the Korea Language Contents Institute also participated in creating the content.

Continue reading “[News] ‘Learn Korean With BTS’ Aims To Break Down Language Barrier & Further Connect Global Fans | Forbes [200323]”

[News] BTS’s Chart-Topping ‘Map Of The Soul: 7’ Signals A Changing Of The Guard For Pop Music [200302]

It was a foregone conclusion that BTS would earn their fourth consecutive No. 1 debut on the Billboard 200 this week with their highly anticipated new album, Map of the Soul: 7. But not even the most optimistic analysts pegged it to fly this high. The Korean pop superstars moved 422,000 album-equivalent units, nearly double their previous best sales week (230k with 2019’s Map of the Soul: Persona) and roughly 150,000 units above early projections. The biggest band in the world somehow got even bigger, and they don’t seem to be approaching the ceiling of their popularity anytime soon. Continue reading “[News] BTS’s Chart-Topping ‘Map Of The Soul: 7’ Signals A Changing Of The Guard For Pop Music [200302]”

[News] BTS Tour Sale Beats Ariana Grande And Taylor Swift, StubHub Says | Forbes [200212]

Tickets for the new BTS world tour are shifting in record quantities in their first three days, comfortably beating sales for other pop artists such as Ariana Grande and Taylor Swift. StubHub, the site that allows fans and others to buy and resell tickets to tens of thousands of events, released the news as some venues sold out within hours on the BTS: Map of the Soul Tour.

The sale site said it saw almost twice as many tickets sold for BTS as the entirety of the Super Bowl. The 560% growth for BTS in the first 72 hours compares with Grande’s Sweetener Tour 2019, with a 378% growth, and Swift’s Lover Tour 2020, which had a 258% increase.

BTS fans from 50 states and 24 countries have purchased tickets, making the K-pop band StubHub’s No. 1 top-selling artist in the past 30 days—beating Billie Eilish, Post Malone, Elton John and My Chemical Romance. Continue reading “[News] BTS Tour Sale Beats Ariana Grande And Taylor Swift, StubHub Says | Forbes [200212]”

[News] BTS: The K-Pop Group That Finally Won America Over | Forbes [180327]

In 2017, if you asked most Americans to name just one Korean performing artist, odds are high the answer would have been a resounding “BTS.” Known as “Bangtan Sonyeondan” in their home of South Korea, this seven-member boy band has grown from a local pop sensation to a global phenomenon that’s made “K-pop” a household word in households that have probably never even looked at South Korea on a map.

How did they do the impossible, and crack the elusive and highly-competitive American market? Not just crack it; smashed it to the tune (no pun intended) of 1.6 million song downloads, over a billion online streams, and a veritable army — literally “ARMY” as their fanbase is known — of screaming admirers at each and every appearance on their recent U.S. circuit.

No matter that those fans, for the most part, don’t actually understand the Korean lyrics of major hits like “DNA” and “Mic Drop.” That hasn’t stopped BTS devotees from singing along in phonetic approximation, screaming the band members’ names in unison with their patented “fan chants,” and, perhaps most crucially, from buying their record. The group’s latest album, 2017’s Love Yourself: Her, sold nearly 1.5 million physical copies, according to South Korea’s Gaon chart.

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