BTS may be the biggest musical act you’ve never heard of — unless you’re already one of the Korean pop group’s millions-strong fanbase. The seven-member boy band, Bangtan Sonyeondan (or BTS for short), is know for their catchy pop-rap, sharp music video choreography and candid social media presence. They’ve recently leveraged their popularity into blockbuster stadium tours and Billboard’s prize for Top Social Artists of the year, as well as nabbing a spot on TIME’s list of 25 Most Influential People on the Internet.
It’s not hard to see why: a live video of two members applying face masks roped in half a million concurrent viewers. Their backstage selfies regularly rack up half a million likes. A red carpet appearance can kick off a global Twitter trend. But how did they get here?
“We’re just a normal group of boys from humble backgrounds who had a lot of passion and a dream to be famous,” says singer and songwriter Kim Nam-joon, who goes by the moniker Rap Monster and, as the only English-speaking member of the group, often represents BTS in interviews. Currently on tour in Japan, Rap Monster took the time to explain BTS’ rise and how the group feeds its hungry fanbase. Continue reading “[News] Rap Monster of Breakout K-Pop Band BTS on Fans, Fame and Viral Popularity | Time Magazine ”